Sign up for a FREE membership and get a secret coupon!

Wolves New Alternative Kit: Marketing Ploy, Homage to Raul or Both?

Wolves New Alternative Kit: Marketing Ploy, Homage to Raul or Both?

September 04, 2019 1 Comment

The Wolverhampton Wanderers F.C. made a statement today by releasing their third alternative kit. Social media accounts were howling over the uniforms similarities to the traditional Mexican National jersey.

Image

It's no surprise that various Mexican media outlets reported on the kit and shared their perspectives. The Wolves have included their striker, Raúl Alonso Jiménez, and his Mexican culture with open arms since day one. RJ9 has added a spark to the team through scoring goals and colorful celebrations.
Image result for raul jimenez sin cara mask

If you are not convinced The Wanderers are sold on the Mexican fanbase, they have created a Twitter handle in Spanish, @WolvesEspanol, since Jiménez joined the team. 

The question is, did they do this as a marketing ploy, a sign of respect or both? Some may say that this is all money-driven and that they are capitalizing on the popularity of their player and his fanbase. After all, soccer is a business and a product so to say that they will not benefit from this action would be absurd. Yes, it's a sport that brings people together from around the world and generates extensive revenue. Mexican fans will travel to the ends of the world to support their team by opening their hearts and wallets.

Image may contain: 13 people, people smiling, crowd
Some will say it's a sign of respect for the player and his culture. The Wolves are producing Spanish content, which has welcomed new fans and brought a positive view of a culture that has been defamed. This inclusion highlights the value we bring, instead of vilifying a proud and hard-working culture.

The reality is that this action plays in both spaces and proves to be a win-win. The Wolves generate revenue and shine a light on the value of our players and fans. This reflects the spirit of what makes soccer such a beloved world sport.

by: Zargento Z

Click this HERE to support more content like this, use promotion code "BOOST10-ZARGENTO" to score a discount when making your next game or merchandise purchase on this site.

1 Response

Sergio
Sergio

September 04, 2019

I love the 3rd kit! In fact, every club team should just do a Mexico 3rd kit! Love it!

Leave a comment


Also in News

Press Release | World Soccer Shop Partnership
Press Release | World Soccer Shop Partnership

October 11, 2019 5 Comments

Pancho Villa’s Army Mexico Supporters Group Partners with World Soccer Shop to Bring the Passion of the Mexican National Team and Liga MX to Mexican Futbol Fans Across the United States.

Read More

Get To Know Sebastian Cordova
Get To Know Sebastian Cordova

October 10, 2019 4 Comments

Having drawn international attention from clubs such as Benfica, Sevilla, and now Manchester United, Sebastian Cordova is a relatively unknown player. Get to know more about him in this player profile.

Read More

Qatar 2022 World Cup Travel with La Porra
Qatar 2022 World Cup Travel with La Porra

September 25, 2019 7 Comments

Ok, we know Mexico hasn’t qualified yet but it is never too early to start planning. Trust us, you do not want to get caught trying to find flights, hotels, tickets, and everything else last minute.

Read More

x

Welcome to Pancho Villa's Army Reward Program

Sign up now and earn rewards, join the Army as an official Soldado (member) and save more and earn more! We have so many way to earn reward points! Share stories, products, and purchases on social media. Invite your friends and encourage them to join!

Earning and redeeming Peso Reward Points

$1
Earns you
1
$1
Redeems to
50

Ways you can earn

  • Product Purchase
  • Register an account
  • Refer a friend
  • Share on social media